CCPA Privacy Notice Addendum

This California section supplements the Privacy Policy and applies solely to California consumers (excluding our personnel). The Table below describes how we process California consumers’ personal information (excluding our personnel), based on definitions laid out in the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA").

Not all of the items listed in the Table below are relevant to you. For example, we do not collect Social Security numbers from our users, but we may collect this data in the course of evaluating a job applicant.

Categories of personal information collected over the 12-month period prior to the effective date of our Privacy Policy

Note: The categories of data below stem from a statutory list set forth under the CCPA.

Sources of collection over the 12-month period prior to the effective date of our Privacy Policy Categories of third parties with whom we disclosed the personal information for a business purpose over the 12-month period prior to the effective date of our Privacy Policy Business or commercial purposes for which the personal information was collected over the 12-month period prior to the effective date of our Privacy Policy (in addition to the purposes listed in the Privacy Policy)
Identifiers such as a real name, alias, postal address, unique personal identifier (such as a device identifier; cookies, beacons, pixel tags, mobile ad identifiers and similar technology; customer number, unique pseudonym, or user alias; telephone number and other forms of persistent or probabilistic identifiers), online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, and other similar identifiers
  • From you (for instance if you create an account or apply for a position at our company)
  • From social media networks (for example if you log into our service through an account you have on a social media network)
  • From partners (for example, where our ads promoting our services are published on a partner's website or where a partner or consumer reporting agency shares with us information about bad actors)
  • From our affiliated companies (notably for anti-fraud and safety purposes)
  • Other users as part of the general operation of the service
  • Others, upon the instruction of a user using a profile sharing functionality
  • Our affiliates (in particular to prevent, detect and fight fraud or other illegal or unauthorized activities under our Terms)
  • Our payment processors and fraud vendors (e.g., for anti-fraud purposes and to fight against other illegal activities)
  • Joint marketing partners
  • Other vendors and professional services organizations who assist us in relation to the business or commercial purposes laid out herein
  • Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, providing storage, or providing similar services
  • Auditing related to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance
  • Short-term, transient use, including, but not limited to, the contextual customization of ads shown as part of the same interaction
  • Helping ensure security and integrity of our services
  • Debugging to identify and repair errors that impair existing intended functionality
  • Undertaking internal research for technological development and demonstration
  • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by us
  • Managing our career opportunities
  • Establishing and managing our relationships with our vendors and consultants
Signature, physical characteristics or description, state identification card number, education, bank account number, credit card number, debit card number, other financial information, and medical information
  • From you (for instance if you create an account or apply for a position at our company)
  • From our affiliated companies (notably for anti-fraud and safety purposes)
Characteristics of protected classifications under California or federal law, such as race, color, national origin, ethnicity, religion, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, disability, citizenship status, and military and veteran status
  • From you (for instance if you create an account or apply for a position at our company)
  • From consumer reporting agencies if they share with us information about bad actors)
  • From social media networks (for example if you log into our service through an account you have on a social media network)
  • From our affiliated companies (notably for anti-fraud and safety purposes)
Commercial information, including records of personal property, products or services purchased, obtained, or considered, and other purchasing or consuming histories or tendencies
  • From you (if you purchase something from us)
  • Our payment processors and fraud vendors (e.g., for anti-fraud purposes and to fight against other illegal activities)
  • Other vendors and professional services organizations who assist us in relation to the business or commercial purposes laid out herein
Internet and other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with websites, applications or advertisements
  • From you (for example, logs generated as you use our services)
  • From users of our services (for instance through other users' interactions with you)
  • From advertising partners (for example, where our ads promoting our services are published on a partner's website)
  • Vendors and professional services organizations who assist us in relation to the business or commercial purposes laid out herein
Geolocation data, including precise geolocation information
  • From your device (if you consent that we collect and use your geolocation as you use our services)
  • Vendors and professional services organizations who assist us in relation to the business or commercial purposes laid out herein
Audio, electronic, visual, and similar information
  • From you (for instance the photo(s) you upload when you create an account with us)
  • From social media networks (for example if you upload photos from one of your accounts on a social media network)
  • From consumer reporting agencies if they share with us information about bad actors
  • From our affiliated companies (notably for anti-fraud and safety purposes)
  • Other users as part of the general operation of the service
  • Others, upon the instruction of a user using a profile sharing functionality
  • Our affiliates (in particular to prevent, detect and fight fraud or other illegal or unauthorized activities under our Terms)
  • Joint marketing partners
  • Other vendors and professional services organizations who assist us in relation to the business or commercial purposes laid out herein
Professional or employment-related information
  • From you (for instance if you apply for a position at or provide services to our company or if you say who your employer is in your profile)
  • From others (for instance from people who may be working with you as you provide services to us or who may participate to the hiring process)
  • Other users as part of the general operation of the service
  • Others, upon the instruction of a user using a profile sharing functionality
  • Other vendors and professional services organizations who assist us in relation to the business or commercial purposes laid out herein
Inferences drawn from any of the information identified above to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
  • Created from data in your profile
  • Vendors and professional services organizations who assist us in relation to the business or commercial purposes laid out herein
Contents of your messages on our services
  • From you (when you use the message features on our services)
  • Vendors and professional services organizations who assist us in relation to the business or commercial purposes laid out herein

Some of the information we collect also constitutes “sensitive personal information” under the CCPA, including information that reveals your social security, driver’s license, state identification card, or passport number, precise geolocation, racial or ethnic origin, sex life or sexual orientation, religious or philosophical beliefs, biometric information, and contents of your messages. We do not use sensitive personal information we collect for purposes other than providing and improving our services to you and protecting our services and our community, and we do not use sensitive personal information to infer characteristics about you.

As described in Section 5 of our Privacy Policy, we publish ads about third-party advertisers’ products and services on our service and publish ads promoting our own services on third-party sites and apps. To help improve the relevance of these ads, we may allow third parties to collect information about you through cookies and similar technologies or disclose information to them. While we do not sell your information for money, under California law, these activities may constitute “sharing” or “sales” of personal information. You can opt-out of these activities as explained below. Such activities involve collecting the following categories of personal information and sharing them with the following categories of third parties:

Categories of Personal Information Categories of Third Parties
  • Identifiers like your IP address, cookie ID, or email address
  • Internet or electronic network activity information, like links you click
  • Basic demographic data, like age and gender (may be characteristics of protected classifications under California or federal law)
  • Advertising networks
  • Data analytics providers
  • Social networks

We do not knowingly “share” or “sell” information about individuals under 16, and you must be at least 18 years old to use our services.

How Long We Retain Your Information

We keep your personal data only as long as necessary for legitimate business reasons (as laid out in Section 4 of the Privacy Policy) and as permitted by applicable law. If you decide to stop using our service, you can close your account and your profile will stop being visible to other members. Note that we will close your account automatically if you are inactive for a period of two years. After your account is closed, we will delete your data, as laid out below:

1. To protect the safety and security of our users, we implement a safety retention window of up to three months following account closure. During this period, we keep your data to investigate unlawful or harmful conducts. The retention of data during this safety retention window is based on our legitimate interest as well as that of potential third-party victims.

2. We maintain limited data to comply with legal data retention obligations: in particular, we keep transaction data and imprecise location of purchase for 10 years to comply with tax and accounting legal requirements, credit card information for the duration the user may challenge the transaction, and “traffic data” / logs for one year to comply with legal data retention obligations. We also keep records of consents members give us for five years to comply and evidence our compliance with applicable law.

3. We maintain limited data on the basis of our legitimate interest: we keep customer care records and supporting data as well as imprecise location of download / purchase for five years to support our customer care decisions, enforce our rights and enable us to defend ourselves in the event of a claim, profile data for one year in anticipation of potential litigation, for the establishment, exercise or defense of legal claims, and data necessary to prevent members who were banned from opening a new account for as long as necessary to ensure the safety and vital interests of our members.

4. Finally, we maintain data on the basis of our legitimate interest where there is an outstanding or potential issue, claim or dispute requiring us to keep data in particular if we receive a valid legal subpoena or request asking us to preserve data (in which case we would need to keep the data to comply with our legal obligations) or if data would otherwise be necessary as part of legal proceedings).

Where and as legally permitted, we may maintain and use data that, by itself, cannot identify or be attributed specifically to you for the purposes described in this Privacy Policy, including to improve our service, create new features, technologies and services, and keep Match Group services safe.

California Consumer Privacy Rights

Sales/Sharing Opt-out: You have the right to opt-out of any “sales” or “sharing" of your personal information we may engage in. To exercise this right, please visit the “Your Privacy Choices” link in the footer of our website and in the Settings menu of the app and set the “Sale or Sharing of Personal Information” toggle accordingly.

Know/Access: You have the right to request to learn more about the personal information we process about you and the right to request a copy of the specific pieces of personal information we have collected about you.

Correction: You have the right to request that we correct inaccurate information we hold about you.

Deletion: You have the right to request that we delete the personal information we have collected from you.

Non-Discrimination: If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment.

How to Submit a Rights Request: We want you to be in control of your information and give you tools and options to access, correct, and delete your information. See Section 7 of our Privacy Policy to learn more about how you can manage your information.

You can also submit a request directly to us. To submit an access, correction, deletion, or opt-out request, click here or contact us using the information available in Section 11 of the Privacy Policy. To help protect your privacy and maintain security, we take steps to verify your identity before granting you access to your personal information or complying with your request. For example, submitting a request while logged into your account may be sufficient for verification, but sometimes we may ask you to provide proof of identity. You may also use an authorized agent to submit your request. If you do, we may ask for evidence that you have provided the agent valid power of attorney or other written permission to submit requests on your behalf, and we may also take steps to verify your identity. If you are an authorized agent seeking to make a request, please contact us as described above and include proof of your authorization.